Webmaster Articles > Understanding the Game of Search Engines Page 2
Inktomi
Inktomi's popularity grew several years ago as they powered the secondary search database that had driven Yahoo. Since then, Yahoo as switched to using Google as their secondary search and backend database, however Inktomi is just as popular now, as they were several years ago, if not more so.
Their spiders are named "Slurp", and different versions of Slurp crawls the web many different times throughout the month, as Inktomi powers many sites search results. There isn't much more to Inktomi then that. Slurp puts heavy weight on Title and description tags, and will rarely deep crawl a site. Slurp usually only spider's pages that are submitted to its index.
Inktomi provides results to a number of sites. Some of these are America Online, MSN, Hotbot, Looksmart, About, Goto, CNet, Geocities, NBCi, ICQ and many more.
Lycos
Lycos is one of the oldest search engines on the Internet today, next to Altavista and Yahoo. Their spider, named "T-Rex", crawls the web and provides updates to the Lycos index from time to time. The FAST crawler provides results for Lycos in addition to its own database.
The Lycos crawler does not weigh META tags too heavily, instead it relies on its own ranking algorithm to rank pages returned in results. The URL, META title, text headings, and word frequency are just a few of the methods Lycos uses to rank pages. Lycos does support pages with Frame content. However, any page that isn't at least 75 words in content is not indexed.
Excite
Excite has been around the web for many years now. Much more of a portal than just simply a search engine, Excite used to be a fairly popular search engine, until companies such as Google seemed to have dominated the search engine market. As of recently, Excite no longer accepts submissions of URL's, and appears to no longer spider. To get into the Excite search results, you need to be either listed with Overture or Inktomi.
Looksmart
Getting a listed with Looksmart could mean getting a good amount of traffic to your site. Looksmart's results appear in many search engines, including AltaVista, MSN, CNN, and many others.
Looksmart has two options to submit your site. If your site is generally non-business related, you can submit your site to Zeal (Looksmart's sister site), or if you are a business, you can pay a fee to have your site listed. Either method will get you listed in Looksmart and its partner sites if you are approved.
Once you have submitted your site, and it is approved for listing it will take up to about 7 days for your site to be listed on Looksmart and its partner sites.
AOL Search
America Online signed a multiyear pact with Google for Web search results and accompanying ad-sponsored links, ending relationships with pay-for-performance service Overture Services and Inktomi, its algorithmic search provider of nearly three years.
Ok, now you have got a better understanding of search engine's game and finally you come to know which search engine is best for you and which one is leading in today's Internet World. In nutshell, the thing which every e-entrepreneur wants is Top Search Engine Ranking. Isn't it right? So take some time to register with these search engines as soon as possible and watch the traffic grow.
Raamakant S. is author of "The e Success Code". An "entire
Internet Marketing Encyclopedia" covers almost every topic of Internet
marketing. If you've ever dreamed of having your own Internet Business that
produces thousands of dollars each and every month, visit: http://www.theesuccesscode.com.
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